October 26, 2004

Full Spectrum Hipster

Look everyone! Synergy! From the press release: "Enyce is an originator in the urban fashion sector, and Nintendo is an originator in the gaming world," says Enyce co-founder Tony Shellman. "It feels very natural for our brands to be collaborating."

Oh, TOTALLY! I mean, check out that Donkey Kong shirt!

I almost used the term 'Bling Bling' here, but I thought better of it

If you'd like to learn more about faux-cool marketing, check out The Urbz Comix as created by James Kochalka, Peter Bagge, Evan Dorkin and many more, or visit your local library.

Posted by geek