September 08, 2004
That's Just How They Roll
Japan wins again. They just know how to promote their shit. What do you get in the US? The occasional bonus soundtrack, demo disc or extra large t-shirt. It's better than nothing, but it's no Dororo sword promo.

See, Hyakkimaru of Dororo (Blood Will Tell) fame doesn't have any hands. He has two swords at the end of his forearms. You don't have to be an amputee fetishist to appreciate the clever promotion here. And they only made one.
Can you imagine being that guy? The guy who gets his mitts on the single promotional sword hand? You wear that sword hand all the time. Salary men will try to fork over tens of thousands of yen to get their drunk-in-public hands on that sweet one-of-a-kind goodness, but he'll be like "Sorry, I won this sword hand, and I'm not giving it up". He'll never have it so good.
Anyway, Sega may be putting out some real dreary software as of late, but they haven't given an inch on the marketing front. They have a real stinker on their hands in Sega Superstars. This Eye Toy title has virtually nothing going for it. It's the same tired gameplay from Eye Toy: Play, but with a number of Sega properties (Samba de Amigo, Virtua Fighter) slapped on.
So what does the Japanese super-publisher do when saddled with this kind of garbage? You bring out the promotional big guns:

Yeah! Sugar! Hyper cute Japanese super idols in the Sega corporate blue and white. I just put my pre-order in.
Posted by geek